Why LinkedIn Is The Best PR Tool

LinkedIn is the # 1 PR channel for startups and founders today.

Instead of waiting to "get press" you can create your own. 

It doesn't require videos, designs, infographics, animations or anything other than writing. Just text. Just like writing over email or Slack or internally at your company. That's why I love it as a channel for busy startups founders and entrepreneurs.

You can put out content every week that's relevant and interesting to your ideal customers (and partners, investors, and future employees).

Writing on LinkedIn also compounds - you gain a following. That's not a vanity metric. It means more people have opted-in to see your content. You're not paying to reach them, you're doing it for free. Every time you write on LinkedIn.

Writing content from personal pages also outperforms content from company pages on LinkedIn because people want to hear from people. Thoughts from the CEO, VP of Sales, or VP of Marketing will get more engagement than a post from the company page because we don't know who wrote that. Was it an intern? The social media manager? The faceless brand?

I'd still use the company LinkedIn page to put out news and updates (and it's important to keep that page active and relevant for potential candidates since LinkedIn is where people go to find jobs and see if a company "looks legit")

The trick with writing on LinkedIn is that it's not going to magically work overnight - but you shouldn't expect that from any channel.

Mr. Beast - the greatest YouTube creator of all-time - was making YouTube videos weekly for 7 years before he took off.

So you're going to write one LinkedIn post a week and chalk it up to "this doesn't work for me and I don't have the time?" That's BS.

- LinkedIn is the # 1 PR channel for startups and founders today

- LinkedIn is the # 1 PR channel for startups and founders today

- LinkedIn is the # 1 PR channel for startups and founders today

1. I'll write more soon on what to write and how to unlock this channel if you're interested
2. Favor: Leave a comment about what you've seen work on LinkedIn. The discussions here have been great lately. Have you invested in writing on LinkedIn? How has it helped your company? Are you still skeptical? Why?